Ameriprise Financial – Generation R

Generation R, television marketing campaign focused on attracting new business and a new generation of investors..

Ameriprise Financial Video

TOOLS & METHODS

• Strategy and Concept Design
• Generative and Evaluative User Interviews
• Wireframe + Prototyping
• Usability Prototype testing
• Client Management
• A/B Testing
• HTML/CSS
• Oracle
• Graphic Design
• Tools: Pen & Paper, Adobe Illustrator, Adobe Indesign, Dreamweaver