The brand design needed to convey Bluefields Energy’s brand strategy, as well as convey its strong values and ambition, as well as reinforce Bluefields’ position as a global leader in renewable energy.
TOOLS & METHODS
- Strategy and Concept Design
- Generative and Evaluative User Interviews
- Wireframe + Prototyping
- Usability Prototype testing
- Client Management
- Design System
- Component Library
- Tools: Pen & Paper, Adobe Illustrator, Adobe XD, Microsoft Powerpoint
Task
Brand identity system for a leading company in renewable energy.