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Branding Website
November 13, 2012

OPTUM Health

Task

Develop OPTUM Health"s digital Visa rewards program for customers.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Incomm Inc.

  • Tags

    Finance, Healthcare

The OPTUM Health Visa Reward Card is a fast and convenient way to pay for eligible medical expenses without submitting paper claim forms. Use it at the pharmacy, pay at the doctor’s office or write your payment card number on your provider bill. Just remember to keep your receipt, because transactions may have to be validated or substantiated per IRS guidelines.

 

TOOLS & METHODS

  • Strategy and Concept Design
  • Client Management
  • Generative and Evaluative User Interviews
  • Wireframe + Prototyping
  • Usability Prototype testing
  • HTML/CSS
  • AngularJS
  • Graphic Design
  • Tools: Pen & Paper, Adobe Illustrator, Indesign, Photoshop, Microsoft Word, Excel