Get In Touch
Atlanta GA 30213,
rowhite211@gmail.com
Ph: +1.770.990.6365
Back
Branding
April 30, 2002

Sony Music

Merchandise and commerce are becoming part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

 

TOOLS & METHODS

  • Strategy and Concept Design
  • Client Management
  • Graphic Design
  • Art Direction
  • Tools: Pen & Paper, Adobe Illustrator, Indesign, Photoshop, FileMaker Pro, Microsoft Word, Excel
Task

Design and oversee studio across product development, design, photos, retouching, and campaign planning, strategy for iconic artists with the Sony Music Entertainment business units

  • Strategy

    Brand Strategy

  • Design

    Graphic Design, Art Direction

  • Client

    Columbia, Columbia Jazz, Chaos Records, Ruffhouse Records, Epic, Def Jam, Legacy, 550 Music, Sony Classic, Word

  • Tags

    Entertainment, Music