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Branding Digital Design Website
March 13, 2013

Utah Fares-And-Passes

UTA FAREPAY Card, paying fares on bus, TRAX, FRONTRUNNER and streetcar is easy.

Task

Create a card payment system for UTA giving Utah travelers a prepaid, reloadable FAREPAY Card.

Open Project

The Utah Fares-And-Passes Card allows four riders, of all ages, to travel together on FrontRunner, TRAX and local bus. This pass is available for purchase at ticket vending and online.

 

TOOLS & METHODS

  • Strategy and Concept Design
  • Client Management
  • Generative and Evaluative User Interviews
  • Wireframe + Prototyping
  • Usability Prototype testing
  • A/B Testing
  • HTML/CSS
  • AngularJS
  • Graphic Design
  • Tools: Pen & Paper, Axure RP, Adobe Illustrator, Indesign, Photoshop, Microsoft Word, Excel