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Utah Fares-And-Passes
UTA FAREPAY Card, paying fares on bus, TRAX, FRONTRUNNER and streetcar is easy.
Task
Create a card payment system for UTA giving Utah travelers a prepaid, reloadable FAREPAY Card.
The Utah Fares-And-Passes Card allows four riders, of all ages, to travel together on FrontRunner, TRAX and local bus. This pass is available for purchase at ticket vending and online.
TOOLS & METHODS
- Strategy and Concept Design
- Client Management
- Generative and Evaluative User Interviews
- Wireframe + Prototyping
- Usability Prototype testing
- A/B Testing
- HTML/CSS
- AngularJS
- Graphic Design
- Tools: Pen & Paper, Axure RP, Adobe Illustrator, Indesign, Photoshop, Microsoft Word, Excel