Alex Lexington

Precious Gem and Bullion Brokers

The name and brand design needed to convey Alex Lexington’s brand strategy, as well as convey its history in the community, strong values and ambition, as well as reinforce Alex Lexington’s position as a leader in gold, silver and gem industry. Alex Lexington is regarded as one of the leading suppliers of bullion, numismatics, and coins in gold and silver. The foundation of the company is built on a reputation for trust and integrity.

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TOOLS & METHODS

Strategy and Concept Design
Generative and Evaluative User Interviews
Wireframe + Prototyping
Usability Prototype testing
Client Management
Design System
Tools: Pen & Paper, Adobe Illustrator, Adobe XD, Microsoft Excel, Powerpoint