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Branding
July 8, 2003

NFL Apparel

Task

Design a unified visual system for NFL Apparel brand.

  • Strategy

    Brand Strategy, Advertising

  • Design

    UI/UX Design, Art Direction

  • Client

    NFL

  • Tags

    Fashion, Technology

Suit up in NFL Apparel from the NFL Store. Own official NFL Gear featuring NFL Jerseys, Merchandise, Clothing and Gifts for every football fan.

 

TOOLS & METHODS

  • Strategy and Concept Design
  • Client Management
  • Generative and Evaluative User Interviews
  • Wireframe + Prototyping
  • Usability Prototype testing
  • A/B Testing
  • HTML/CSS
  • AngularJS
  • Graphic Design
  • Tools: Pen & Paper, Adobe Illustrator, Dreamweaver, Indesign, Photoshop, Microsoft Word, Excel