Merchandise and commerce are becoming part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.
TOOLS & METHODS
- Strategy and Concept Design
- Client Management
- Graphic Design
- Art Direction
- Tools: Pen & Paper, Adobe Illustrator, Indesign, Photoshop, FileMaker Pro, Microsoft Word, Excel
Task
Design and oversee studio across product development, design, photos, retouching, and campaign planning, strategy for iconic artists with the Sony Music Entertainment business units