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Magazine

September 9, 2010

Old Spice

Communicating to the Target Audience – Defining the Old Spice Guy Old Spice has been a venerable man’s man brand since World War II. Unfortunately, this...

  • Strategy

    Brand Strategy

  • Design

    Graphic Design, Art Direction

  • Client

    Procter & Gamble

  • Tags

    Advertising, Magazine

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