Back
Ameriprise Financial – Generation R
Generation R is an advertising campaign for Ameriprise Financial aimed at attracting new business and a new generation of investors.
TOOLS & METHODS
- Strategy and Concept Design
- Generative and Evaluative User Interviews
- Client Management
- Graphic Design
- Tools: Pen & Paper, Adobe Illustrator, Indesign and Photoshop
Task
Design brand identity for Generation R customers
