AT&T Newton Supply Chain Management

Project Overview:

The AT&T Newton Supply Chain Management Application is designed to efficiently manage AT&T’s fleet, operators, and assets, ensuring the smooth operation of its extensive supply chain. By integrating suppliers and customers into a unified system, the application optimizes the flow of information and goods, creating significant value for the organization.

Problem Statement and Approach:  

Following AT&T’s acquisition of DIRECTV, the company faced the challenge of managing a vastly expanded supply chain. The integration required a robust solution that could handle the increased complexity of operations across multiple sites while maintaining high standards of efficiency and reliability. The project aimed to redesign AT&T’s supply chain management system to accommodate this growth and ensure seamless integration of new services.

Our approach was centered around you, the user. We developed a repeatable design and user-experience strategy that could be applied across the Supply Chain Management platform. We prioritized user-centered design, incorporating user research, usability testing, and competitive analysis to ensure the system met your needs while supporting business objectives.

Solution:  

We left no stone unturned in establishing critical success factors for website organization, experience architecture, navigation, functionality, and visual design. A comprehensive analysis of infrastructure and system requirements was conducted to establish an enterprise-level Supply Chain Management environment with the necessary security, capacity, and operational readiness, instilling confidence in the robustness of the system.

The solution included developing a platform-as-a-service model to support the creation and configuration of future web properties within the Supply Chain Management system. We designed and implemented a data warehouse to capture and retain IoT and manufacturing data to enable high-level analytics and machine learning. This data platform now supports advanced predictive modeling and analytics.

By leveraging Microsoft Azure, we built data pipelines to process near real-time data from devices, providing AT&T with a competitive advantage in managing its supply chain. The system streamlines communication and the flow of goods across the supply chain network, solidifying AT&T’s position as a leader in supply chain management.

TOOLS & METHODS

• Strategy and Concept Design
• Generative and Evaluative User Interviews
• Wireframe + Prototyping
• Usability Prototype testing
• Client Management
• A/B Testing
• Microsoft Azure
• Graphic Design
• Tools: Pen & Paper, Adobe Illustrator, Indesign, XD, Keynote, JIRA