LeasePoint Real Estate Management

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Project Overview

LeasePoint™ is a cutting-edge real estate and facilities management tool designed to assist firms of all sizes with case management, workforce assessment, and process improvement. Powered by IBM TRIRIGA© and developed in partnership with Deloitte, LeasePoint™ delivers a pre-configured, software-as-a-service solution that offers enhanced lease portfolio visibility, operational efficiency, and compliance with new lease accounting standards—all at a lower cost than traditional alternatives.

Problem Statement and Approach

The existing website for LeasePoint struggled with navigation issues and a need for customer-focused content, leading to user confusion and inefficiencies in lead generation. Internal business names were used to differentiate sections, making it easier for new clients to find relevant information, especially if they were unfamiliar with the product names. LeasePoint sought a more intuitive, user-centered website experience to better communicate its brands and support its growth strategy.

We conducted comprehensive customer and sales team interviews, market research, and SEO analysis to address these challenges. This informed our approach to creating a new, intuitive site navigation and information architecture. We developed a bold, edgy design that aligned with the company’s brand standards and implemented a customer-focused pillar page strategy to effectively guide users through the website.

Solution

The revamped LeasePoint website now features a striking visual design that resonates with the target audience while maintaining brand consistency. The new site architecture and menu structure are designed to be intuitive, meeting customers at various points of awareness and guiding them to the information they need. We created and repurposed content to support the company’s account-based marketing efforts, emphasizing lead generation and customer acquisition.

Key improvements include:
• Core Messaging: Developed concise, impactful messaging tailored to LeasePoint’s products and business units.
• User Experience: Redesigned site navigation and page naming conventions to enhance usability for all visitors.
• Content Strategy: Conducted a full content audit, rewriting and optimizing existing resources for SEO and customer journey positioning. New pillar pages were created to surface the right content at the right time, leading customers toward informed product decisions.

TOOLS & METHODS

• Strategy and Concept Design
• Client Management
• Generative and Evaluative User Interviews
• Wireframe + Prototyping
• Usability Prototype testing
• A/B Testing
• AngularJS
• Graphic Design
• Tools: Pen & Paper, Google Optimizer, Adobe Illustrator, Indesign, UX, Keynote, Microsoft Suite & JIRA