PayPal MyCash

Project Overview:

In a groundbreaking initiative to extend its reach to cash-preferred customers, it introduced the MyCash Card. This prepaid debit card allows users to load funds into their PayPal accounts using cash, making online shopping accessible to those who traditionally relied on cash transactions. The card is available at numerous retail locations, including CVS, Rite Aid, and Dollar General, providing a convenient solution for the underbanked segment.

Problem Statement and Approach:

The challenge was to address the needs of cash-preferred consumers, who often find themselves excluded from the convenience of online shopping due to the limitations of traditional payment methods. While not entirely unbanked, these consumers show a strong preference for using cash, which restricts their online purchasing options and, in turn, limits PayPal’s potential user base.

Our approach involved designing a seamless user experience that would integrate the PayPal MyCash Card into the existing PayPal ecosystem. This included creating an intuitive process for purchasing, activating, and using the card both online and in stores. We focused on ensuring the card would appeal to cash-preferred customers by offering easy reloading options and additional benefits like cash back on select purchases.

Solution:

The PayPal MyCash Card was successfully launched as a versatile payment solution that allows users to access their PayPal balance anywhere Mastercard is accepted. Users can reload their accounts at over 30,000 retail locations across the U.S., with plans to expand to 60,000. The card requires no credit checks, making it accessible to a broader audience, and offers features such as auto-reload, digital wallet integration, and cash-back rewards.

This project expanded PayPal’s service offerings and positioned the company as a leader in catering to cash-preferred customers, ultimately increasing its user base and enhancing its brand recognition.

TOOLS & METHODS

• Strategy and Concept Design
• Client Management
• Wireframe + Prototyping
• Usability Prototype testing
• AWS Cloud
• Graphic Design
• Tools: Pen & Paper, Adobe Illustrator, Indesign, Axure RP, Microsoft PowerPoint