ShopTag

Project Overview:

This project, initiated by Deloitte partners, involved developing a groundbreaking crowdsourcing enterprise application called ShopTag. The platform connects photography studios with top photographers, videographers, content creators, and models for retail, e-commerce, and commercial advertising projects. ShopTag also fosters an online community where professionals can share experiences, inspire, and encourage each other.

Problem Statement and Approach:

Fashion houses and advertising firms often need help finding the right talent for their projects, especially in photography and video production. The market needs a centralized platform to bridge the gap between studios and creative professionals. To address this, our design team conducted comprehensive research, including focus groups, user testing, and interviews, to identify a significant market gap.

Leveraging these insights, we embarked on a user experience design process, which included wireframing and prototyping, to create a robust and user-friendly enterprise platform. We partnered with AWS to ensure the backend infrastructure provided the speed and flexibility necessary to support a dynamic, cloud-based service.

Solution:

ShopTag is an aggregator application that allows fashion houses and advertising firms to seamlessly search for and hire the best photographers, videographers, and models for their projects. The platform is designed with a keen eye for detail and a deep understanding of the fashion industry. ShopTag’s brand identity is both engaging and clever, reflecting its strong connection to the photography community.

ShopTag’s design is not just about functionality, but also about creating an enjoyable user experience. The platform incorporates familiar brand elements in playful and unexpected ways, making it a delight to use. The branding is flexible, capable of handling the wide variety of content on ShopTag, from iconic images to diverse media formats. With ShopTag, the user experience is as vibrant and dynamic as the creative projects it supports.

TOOLS & METHODS

• Business Development
• Strategy and Concept Design
• Generative and Evaluative User Interviews
• Wireframe + Prototyping
• Usability Prototype testing
• Client Management
• Tools: Adobe Illustrator, Indesign, UX, Microsoft Suite, JIRA