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Naming Website
June 3, 2023

WPRA Network

WPRA Christian Radio And Podcast

WPRA is a listener-supported Christian radio station that airs independent Christian music each week and features courageous conversations both online and on the air. Explore giveaways, Christian music, faith devotionals, Verse of the Day, and more! … WPRA is more than a radio station; it is a lifestyle.

The nonprofit podcast network broadcasts shows each week on Christian-related topics that cover everything from life, family, love, children, work, games, sports, technology, home cooking, personal nutrition and wellness, and dating. Rowhouse Digital has designed a new brand identity and website for WPRA that helps raise its profile and provide a cohesive visual system for its programming.

The like-minded Christians inspired WPRA, which operates out of the Berean Outreach Ministry building in Atlanta. The network’s shows are accessible via Stitcher, Apple Podcasts, and other platforms, as well as on its own website, which hosts a library of episodes. WPRA needed an identity that would enable it to visually “own” its podcasts across various platforms while allowing the individual programs to shine.

The new identity highlights the WPRA acronym “We Pray” like a radio station’s call letters and establishes a recognizable brand across the network’s content. Deliberately neutral, the logo eschews colorful related imagery to accommodate the wide variety of programming.

The mark plays with positive and negative, with an invisible “W” for We and “PRA” for Pray. The logo creates a distinctive mark, a recurring graphic motif across the brand.

The logo’s streamlined look extends to a website design that is clean, clear, and easy to navigate as listeners tune in and search the archives. The designers developed brand guidelines for the podcast covers that maintain the individual shows’ existing graphic identities but introduce a bright and contemporary color palette. The site’s simplicity sets off the diversity of programming and allows the shows to stand out.

 

TOOLS & METHODS

  • Strategy and Concept Design
  • Generative and Evaluative User Interviews
  • Wireframe + Prototyping
  • Usability Prototype testing
  • Client Management
  • Design System
  • Component Library
  • Microsoft Azure
  • Tools: Pen & Paper, Adobe Illustrator, Adobe XD, Microsoft Powerpoint
Task

Elevating Faith Through Design Crafts a Unified Brand Identity for WPRA Christian Radio and Podcast Network